A ‘pre-add’ occurs when an Apple Music subscriber registers their interest in a full album ahead of its release.
This South African record was previously held by international superstar Billie Eilish.
Says Samthing Soweto: “I am surprised and excited, I didn’t know there was another record to be broken, which is a great feat for me. I thank all my fans for being so supportive and loyal”.
He also recently became the first local artist to have simultaneous #1 releases on both the Apple Music Singles and Album Charts in South Africa with a Pre-Add release.
Isphithiphithi is off to a flying start on Apple Music with almost 3 times the number of streams of the number 2 album.
His music has also been featured across various playlists including: Today’s Hits, Mzansi House, New Music Daily, Mzansi Hits, Amapiano Lifestyle and Mzansi Soul to name a few.
With over 50 million songs, Apple Music offers a free 3-month trial with no commitment and is ad-free. Apple Music is available on iPhone and iPad and also for download from Google Play for Android devices.
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